Before we talk about Search Engine Optimization (SEO), let’s see why it is so important. Let’s not forget that every single day millions of people search the internet to know about ‘something’ be it a product, service, how-to’s, where-to’s, best-of lists etc etc. The main goal of a search engine is to help searcher find the most relevant result of what he is searching for. When someone searches for something in the internet it indicates he might need that particular product or service. Now if the search engine like Google or Bing finds your website the most relevant for the given keyword, your website will be pulled up and show in the result pages. So it is important to make sure that search engines finds your website relevant for the business keywords.
For a given keyword or phrase a search engine throws number of pages. Now, any website needs to appear in the first page of the search result pages. How often do we go to 2nd or 3rd page when we are searching for something? Most of the times we stick to 1st page. Right?
So we see that it is important for the search engines to find your website most relevant for a keyword or phrase. Your website is not the only website that is relevant for a keyword, there are hundreds of them out there, so your website needs to compete with those to get picked by Google or Bing or Yandex. This is where you need Search Engine Optimization (SEO). SEO are bunch of good practices like website coding standards, rich unique content in the form of blog, easy navigation and much more , which will help your site to rank in the 1st page.
SEO is one of the key driving factor to drive more traffic to your website along with Social Media Marketing (SMM)