About the Client
Manopratibimb is an initiative by a client who is an expert in Handwriting Analysis and Neuro-Linguistic Programming (NLP). The organization integrates handwriting, NLP, and mindfulness techniques while offering soft skills and behavioral training to corporates and educational institutions.
Project Overview
The client approached Compune to establish her digital presence by designing a professional website and managing her social media accounts.
Challenges
1. The unique and niche business required a balance of artistic creativity and professionalism to appeal to both individual clients and corporate audiences.
2. Clear and concise communication was essential to explain the services and value provided by Manopratibimb
Goals
1. Develop a website that reflects the uniqueness of the brand while clearly communicating its offerings.
2. Ensure the website maintains a professional tone to attract corporate clients.
3. Build a social media presence to increase brand awareness and engagement.
Execution - Website Development
Understanding the Vision:
Through detailed discussions, Compune gained insights into Manopratibimb's mission, values, and services to ensure the website aligns with the brand.
Design Process:
Created unique artwork in collaboration with experienced graphic designers.
Selected a cohesive color theme, typography, and layout to balance creativity and professionalism.
Developed a clear navigation flow and optimized the structure with SEO-friendly headlines.
Execution - Website Development
Development & Testing:
Built the website with responsive design to ensure seamless performance across all devices.
Incorporated necessary security plugins to safeguard the site.
Launch:
The website was launched successfully, providing a visually appealing and functional platform for the client.
Results (Website Development)
The website enabled Manopratibimb to effectively reach its target audience with a professional and unique online presence.
Social Media Management
Creating Social Media Platforms:
Compune set up social media pages with a cohesive design that aligned with the website’s color theme and branding.
Content Calendar and Posting:
Developed a content calendar featuring a mix of post types scheduled four days a week.
Designed engaging posts that highlighted services and boosted brand visibility.
Promotions:
Increased visibility through regular organic posts.
Enhanced engagement and follower growth with periodic paid promotions.
Result ( Social Media Maangement)
Manopratibimb saw increased awareness, with a significant rise in organic reach, engagement, and followers through targeted social media campaigns.
Conclusions
By combining artistic design with technical expertise, Compune delivered a tailored solution that helped Manopratibimb establish a professional and impactful digital presence. The website and social media strategy successfully aligned with the client’s vision, enabling them to connect with their target audience effectively.