Digital Marketing Success:
Enhancing Clinic Footfall Post-Pandemic
About the Client
Sushila Mathrutva Clinic, a gynecology clinic and maternity center in Bangalore, is led by Dr. Hira Mardi, a renowned gynecologist and former Assistant Professor at Vydehi Institute of Medical Sciences in Whitefield, Bangalore. Dr. Mardi specializes in obstetrics and gynecology and is well-regarded for her dedication to women’s healthcare.
Challenge
Post-2019 pandemic, Sushila Mathrutva Clinic (SMC) faced a significant decline in patient visits. With patients hesitant to visit small clinics for in-person treatment, the clinic needed a digital transformation strategy to rebuild trust, increase footfall, and establish itself as a leading women’s healthcare provider in Bangalore.
Execution Strategy
Website Revamp: SMC’s website was redesigned to be user-friendly and visually appealing. Key features included dedicated pages for each doctor, detailed service pages, and health tips on women’s healthcare, especially pregnancy.
Targeted PPC Campaigns: Paid ads were implemented with strategically designed landing pages that included clear calls to action (CTAs), guiding users to book consultations.
Targeted PPC Campaigns: Paid ads were implemented with strategically designed landing pages that included clear calls to action (CTAs), guiding users to book consultations.
Goals
The primary goal was to increase patient footfall, while secondary objectives included expanding brand visibility, fostering patient trust, and enhancing community engagement.
Execution Strategy
Social Media Presence: Consistent posting on social media channels built awareness and trust, with regular updates on women’s health tips, success stories, and clinic updates. Paid boosts expanded their reach, targeting women across Bangalore.
Special Campaigns: Women’s Day campaigns offered special promotions, such as free initial consultations, complimentary telemedicine sessions, and discounted video consultations. These campaigns increased brand recognition and patient engagement.
Special Campaigns: Women’s Day campaigns offered special promotions, such as free initial consultations, complimentary telemedicine sessions, and discounted video consultations. These campaigns increased brand recognition and patient engagement.
Data From The Campaigns
Results
30% increase in clinic visits within 2 months after the digital marketing campaign launch.
50% month-over-month (MoM) growth in patient visits, including online consultations.
83% year-over-year (YoY) growth in patient visits sustained through consistent campaigns.
The successful digital marketing strategies and campaigns resulted in a solid patient base, with SMC’s growth allowing it to expand services. We are proud to continue our partnership with SMC, supporting this initiative for over four years.
50% month-over-month (MoM) growth in patient visits, including online consultations.
83% year-over-year (YoY) growth in patient visits sustained through consistent campaigns.
The successful digital marketing strategies and campaigns resulted in a solid patient base, with SMC’s growth allowing it to expand services. We are proud to continue our partnership with SMC, supporting this initiative for over four years.
Get Ready To Start. Contact Us!
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+91 9972826000
+91 8073515926 - kaushikee@digiberries.in info@compune.com
- 140 Prestige Glenn Morgan, Whitefield, Bangalore-560066
-
+91 9972826000
+91 8073515926 - kaushikee@digiberries.in info@compune.com
- 140 Prestige Glenn Morgan, Whitefield, Bangalore-560066