Social Media Marketing (SMM)
Social media gives us the power to cultivate a massive collection of customer data that we can use to guide business decisions and marketing strategies.Knowing your customers is one of the most important foundational steps for any marketing campaign. When we truly know more about the wants, needs, and expectations of customers, we can anticipate them in real-time. We can also change the very nature of customer service and fundamentally reshape the sales funnel, thus also shifting the way customers view our brands.